What is Google Analytics and how is it configured?

How to add Google Analytics to the website 

You have built a great website, but you don't know how many people visit your website, where they come from, what pages they visit, how long they stay on your website and how long they leave your website? 

Here's how to know it all using Google Analytics' many tools. 

The same is true when you create a blog. Then you need to know which post saw how many people and how much money you make per blog visitor.

You need to know the answers to these and many other important questions in order to optimize your website or blog and make it truly effective. 

Google Analytics can be of great help as it gives you an accurate view of your website traffic so you know how to improve your website's performance and ensure your conversion rates keep growing.


What is Google Analytics? Why do you need Google Analytics?

Google Analytics is a completely free web analytics tool provided by Google that allows you to measure your website traffic and collect important information about your website visitors. This tool can give you answers to the above questions, so you can see how your website is really performing.


Google Analytics is a free tool from Google that gives you information about all users who visit your website.

With Google Analytics giving you a clear picture of the changes you need to make to improve your website and maximize your conversions, it's safe to say that your next step in improving your website is definitely using this tool must be.

It's totally free and can give you information. Getting started with Google Analytics as a complete beginner can seem daunting at first, but this guide will walk you through the job and by the end, you'll be sure to get the most out of this incredibly useful tool. The way to do this is by using Site Demo.


How to create a Google Analytics account

Before you can start using Google Analytics, you need to create a Google account. You can only access Google Analytics with a Google Account. It's good that you already have a Google account. Otherwise, complete the following steps by creating a new Google account. 

Once you've created your Google account, you can go to Google Analytics to set up your new account.

  • First, you need to go to the Google Analytics website. You must click on the Sign up button.
  • Now you will see the login page. There you need to enter the website information. Such as account name, website name, website address, etc. 
  • You must then select your time zone on the next page. Then click all the boxes. And you need to press the button with the tracking ID.

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  • On the next page, you need to select your country and after selecting all the terms and conditions, click on the "Get Tracking Code" button.

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  • Now you need to copy the code. 


How to add Google Analytics to the website

Once you agree to the terms and conditions, you will be redirected to the next page where you need to click on "Tracking Code" to enter your tracking code. To do this, you need to go to the admin button in the Google Analytics account. You can find the tracking code in the account settings.


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Now you need to go to your website theme editor and click on this tracking code in header.php and paste the tracking code between <body></body>. Method: 

  • You need to go to the “Appearance” option on your WordPress site and then select the “Theme Editor” option from there.
  • You need to go to the topic heading on the right and then follow the steps below. 
  • Once inside the theme header, paste the tracking code copied above </body>.


How to Add Google Analytics Code to Website

  • Now you have to wait 24 to 48 hours. After that, visitors to your website will see Google Analytics.
  • If you find the above method difficult, you can easily add Google Analytics to your website using the plugin.
  • You can easily add your Analytics tracking ID (like UA-2127437827-1) to your website by installing Google Site Kit plugin or whatever you want like Monster Insights etc.


Certificate 

Google Analytics is a great tool to measure your website traffic as it can give you the right information to improve your website and maximize its performance. If you do it right, you will reach your goals faster and be sure that every effort will yield positive results.

We hope this guide has given you all the answers you need to get started. So create your Google Analytics account now and take a big step towards making your website as effective as possible.